This Genius App Treats You To A Free Cocktail Every Day
App of the week: Hooch (a.k.a. "Class Pass for drinks") hooks it up with a membership that gets you free cocktails every day of the month.
I get it: Summer’s all but over, and your post-Labor Day goal was to ease up on the booze a bit after your last doctor’s checkup revealed your bodily fluids to be mostly Aperol spritz.
But before you make any drastic decisions re: boycotting vodka sodas for a minute, make sure you have all the necessary information at your disposal.
There’s an app called Hooch that will give you a free cocktail every day for $9.99 a month. Or to put it more concretely: For the price of roughly one drink, you can have 29 or 30 more consecutive cocktails for $Free. Depending on how many days out of the month you like to cut loose, that’s potentially hundreds of dollars in savings.
Here’s how it works: The app identifies bars that are in your general vicinity and gives you a quick breakdown on the vibe, plus relevant info like the address and hours of business. You’re then provided with a list of cocktails from which to choose, with the ingredients listed out.
Once you pick your drink of choice, you have approximately three minutes to show the bartender what you’d like and cash in on that free bevvie.
What’s not to love? “Everybody wants a free drink,” co-founder and CEO Lin Dai told Forbes. “It’s not perceived as a discount, but an aspirational experience. You’re always happy somebody took care of you. It’s not like getting a 20 percent discount on your appetizer.”
As for the benefits being reaped on the other side of the bar: We all know how flimsy the intention of going for “just one drink” is—especially when you’re not picking up the tab on the first one.
Chances are, patrons will stick around for another round or two, and as Dai points out, that’s a huge win for the bar: “Generally, the venue is risking $1 in marketing cost [for the raw cost of the drink] for a potential $30 to $40 in additional sales.”
Recently, the app introduced “premium venues” that require the purchase of another menu item in oder to unlock the free cocktail offer, which makes the offer seem less too-good-to-be-true, but only slightly.
Another upside? The allure of free drinks will encourage you to try places you might not otherwise. All of which is to say that not only is Hooch hooking it up with free drinks, but they’re also providing a fascinating lesson in what a win-win business model can look like nowadays.
Presently, the app is available in 15 US cities and features over 500 venues. Oh, and before you belly up to the a bar, a friendly PSA to make sure you're not that person who thinks a free drink means a tip-free drink. Bartenders are the gatekeepers to your happy-hour happiness, after all. Download it here to get started.
Words: Deena Drewis
Photos: Courtesy / GIPHY