How The Hoodwitch's Bri Luna Brought Bruja Magic To Instagram

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Our latest guest on Self Service is a mom, a business owner, a witch and an Instagram cool girl. And she's got here without anybody's help. 

Bri Luna is the founder and creative head honcho at The Hoodwitch, the spiritual and witchy-cool ecommerce platform you probably follow on Instagram already (or should.) The Bruja, mother and Los Angeles native is known for her insightful, esoteric wisdom, as much as her amazing style. 

We HAD to ask her to be our guest on Self Service this week, and grace us with her magical presence, she did. And then some. Listen to the full episode below, and read on for even more from the coolest witch, working. 

What was your very first job?

My very first job was at age 16. I worked at a Mexican restaurant as a hostess. Working in the hospitality/food service industry exposed me to some of the darker aspects of people living within our society and how rude they can be. But working in food service gave me such a profound respect and admiration for waitresses and waiters that knew how to smile and keep themselves composed, in the faces of hangry  disrespectful customers.

Which can be very draining, not to mention I was always messing up the seating arrangements and my hair took on the lovely aroma of beans and cheese when I left work, haha. The staff was always very kind to me because I was the youngest, and we were like a big family. 


What do you “call yourself” now?

Boss witch? Haha just kidding. My official title is that I’m the founder and creative director for The Hoodwitch. When I first started my business five years ago, my goal was owning a lifestyle brand that was focused on witchcraft, astrology, and selling minerals and tarot decks in a manner that wasn’t super granola but accessible to everyone (rich, poor, all genders, all races, moms, dads, students etc.)

I also wanted to add some glamour and style, whether it was by showcasing my signature stiletto nails with crystals, advocating for natural beauty, and self-love rituals. Ultimately adding glamour to an otherwise very bland and misunderstood market.

When I meet other parents or professionals outside of the esoteric community and they ask me what I do, I usually say I’m a “small business owner” or that I have a “wellness brand." Often people will have difficulties in understanding aspects of my business such as; meditation, crystals, and alternative-spiritual healing. So I ease them into it with more general themes they are familiar with, before I tell them what my business is called—that’s when things get fun.  

I think most people have their own pre-conceived notions of what a “witch” is, so naturally they make assumptions about me, but I am always thrilled to educate anyone interested in asking questions about my business.

One misconception is that The Hoodwitch is just me, and not a brand, but the reality is that we are first and foremost a store that offers supplies and ritual tools with an amazing team of contributing writers. I’m super lucky to be able to make a living doing what I absolutely love. Regardless of the title, that’s all that matters to me.

What’s the best career advice you’ve ever received?

I never actually received any solid career advice from anyone, which was actually the best thing for me. I didn’t have rich parents or mentors. Everything that i've learned about business  was through my own personal path of failures and successes. I read a lot of books. Kelly Cutrone’s If You Have To Cry, Go Outside really stuck with me. She’s such a strong and powerful woman that doesn’t take anyone’s shit, her business savvy really made an impact on me.

My best career advice is this: Always stay true to your vision and don’t allow ANYONE to project their fears, insecurities, and failures onto you. Stay focused, and most importantly, believe in your own magic! Even when you feel like giving up, pull yourself together and keep going. The world needs your light, so don’t be afraid to shine bright!

What does "success" mean to you?

Success is a state of mind for me, not necessarily a dollar amount. Money comes and goes. If I based my idea of success on something that was outside of myself, I’d be pretty miserable. My idea of success is waking up and being able to do my work from any place that I want i.e. a coffee shop, the beach, my bed, and having lots of stress-free quality time to spend with my family and friends.

It's being in a position to give back to others. Being that person you needed when your were coming up. I enjoy helping people, especially tapping back into the lost parts of themselves and assisting them in rediscovering their innate magic! And honestly, if you can sleep well at night feeling good about all that you’ve overcome and accomplished, you are successful.

How do you manage stress?   

I LOVE ritual baths! Need them in my life, always. Water is so soothing and healing. You can just soak away all of your troubles, and watch them symbolically go down the drain. I add lots of essential oils and flowers in the tub, sea salts, you name it.

Second: Writing things down in my journals, or on napkins at a cafe gives me clarity. It is also the first step to manifesting my goals. I enjoy writing down ideas, stories, words, and phrases. It’s very therapeutic.

Third, meditation: Making time to silence my mind from all of the outside noise is so essential for me (and everyone.) We live in such a fast paced world, where social media bombards our psyche. Our minds become filled with tons of information to process at lightening speed, and most people are scrolling through for hours a day. It’s so important to learn how to disconnect and unplug from it.

Most people say they don't have time for meditation, but this isn't true. You can meditate literally anywhere, and at any time. Even 5 to 10 minutes is better than nothing at all. Taking time to focus on your breathing, relaxing your eyes and just allowing the thoughts, images, and whatever else to float in and out of your mind is powerful. By meditating weekly I have found immense mental clarity, and balance to start or end my days.

What do you wish someone told you when you were 21?

At 21, I was the first in my group of friends to have a baby and I felt really isolated. Being the carefree person that I am, new motherhood felt very restrictive for me. I couldn’t just get up and go whenever I wanted to, or party all night and sleep in. I had this fear that I was “missing out” on all the fun. The reality is that I wasn’t actually missing out on anything. So I think the best advice I would’ve given myself back then was to just honor the journey and embrace this new path that I had chosen for myself.  

The people who are meant to be in your life will be there to support you, baby in tow and all. Having a child at such a young age really taught me about balance, that you can be a cool mom, balancing responsibility while still maintaining a fun personal life.

It’s completely possible to be a mother with a life and also to become a girlboss! If you decide to become a parent before your friends, your world isn’t over, you’re just embarking on a new journey. It’ll be hard sometimes but the sacrifices are well worth the reward. So celebrate every moment.

What inspires you and gets you out of bed in the morning?

Early mornings are important for me, I’m grateful and inspired each day that I wake up in good health to see my son’s sweet face. I don’t take that for granted, because I know that our lives are not promised to us. I feel that each day we are given this opportunity for a new beginning and a fresh start. I’ve tried to make it a point to not use technology (i.e. emails, Instagram) first thing when I open my eyes, so I usually put the phone on the charger outside of my bedroom.

One of my many daily rituals is waking up before anyone else in my house and watching the sun rise. I have a very large window that overlooks the city, and this is when I like to light all of my candles, and set my intentions for the day.

Sometimes that means holding one of my favorites crystals, writing in my journal, listening to music, reading an inspiring passage from a book or pulling a card from my tarot deck just to see what the theme for my day will be.

As a mother, my “me” time is important. I’ve learned that just sitting in silence and drinking coffee with my cat, Klaus, is a powerful self-care ritual too.

Learn more about astrology and self-care by subscribing to Self Service—a new self-care podcast presented by Girlboss Radio, dropping every Sunday morning from midnight.

Words: Jerico Mandybur
Photo: Courtesy