Your BFFs Will Love Instagram's Newest Direct Feature, But Snapchat Won’t

"A whole new world..."

"A whole new world..."

The innovative Snapchat rip-offs over at Instagram may have just out-Snapchatted themselves with this one.

Long has the Facebook-owned social media platform adopted features similar to it’s filter-filled arch nemesis, but never before has Instagram released something that could arguably be way better than what Snapchat’s offering. And this is it. DM your best friends, cause Instagram’s Direct just changed the game.

Direct messaging on Instagram hasn’t had quite the hype (and presumably, the pick-up) of the app’s Stories feature, so it makes sense that the platform would want to turn it up. Now, you and your friends can respond to Stories with photos and video messages that both look cute and disappear. 

Sliding into peoples' DMs with a filter on your mug and a Boomerang video of your best kissy face has never been easier. All you have to do is hit the camera button. And yes, if you screenshot people’s Direct responses, they will still be notified. Proceed with caution! 

First Stories, now this. Watch your back, Snapchat. Our thoughts and prayers are with you. 

Words: Jerico Mandybur
Photos: Instagram