Amazon’s New Device Will Tell You If Your Outfit is Wack
In their ongoing efforts to achieve world domination via capitalizing on mankind’s latent desire to never interact with other humans or leave our homes, Amazon announced the release of Echo Look today, the latest addition to the series of Echo speakers equipped with its voice-activated AI assistant Alexa. The key feature on Echo Look is a camera that can be activated with a voice command, allowing you the freedom to take hands-free, full-body selfies in addition to short videos of you doing an outfit twirl. In addition to having built-in LED lighting, the camera is “depth-sensing” and offers “computer vision-based background blur” to “make your outfits pop” (though judging by the sample photos from Amazon, what it actually does is make you look like you’ve been photoshopped into your own bedroom).
Additionally, it features “Style Check,” a machine-learning component that will assess two outfits and run them through an algorithm based off of advice from “fashion specialists.” It then delivers a verdict on which outfit is more in line with “current trends” and what "flatters you,” according to the promo video. But if your style is on the eclectic side or you’re looking to channel some Rihanna vibes with, say, a full-body, full-face crystal bodysuit, it’s unclear how Alexa will handle this. Seems like we'll be running a pretty high risk of looking like we all stepped out of an Ann Taylor catalog, but maybe I'm discounting Alexa's penchant for sleeves that can double as windsails.
On the upside, this may enable fashion bloggers and #OOTD enthusiasts to occasionally liberate their partners from Insta-photo-shoot duty, and aside from the camera function, Echo Look operates like the other Echo devices wherein Alexa can check the weather, convert tablespoons to ounces, order pizza, etc., etc. It also helps you “discover new brands” based on your looks, which--wait for it, wait for it--can be purchased through Amazon. The device is priced at $199 and is presently available for purchase by invitation only.