Top Highlights From the First Ever Girlboss Rally In LA



Ahead of the first-ever Girlboss Rally in downtown Los Angeles, we had a pretty good idea that it was going to be an incredible event. But this was beyond.

Four days later, we’re still buzzing with the energy that accumulated around a group of 500 ambitious, smart women coming together with 50 luminaries—discussing career, wellness, politics, sexuality, creativity, finance and more—to take ownership over their successes and lift each other up. It was an exceptional day in every sense of the word.

Women flew in as far as Australia and the Netherlands to attend our very first (but definitely not our last) We saw genuine connections being made, notes being furiously scribbled, new headshots being taken, and new friendships budding.

And while Team Girlboss were excited to put this together, it was really the attendees that stole the show. Our speakers couldn’t stop talking about how stimulating everyone’s questions were and how electrifying the energy was. 

So, we’ve compiled some of our favorite moments of the inaugural Girlboss Rally. If you weren’t able to make it this go-round, don’t worry; we’re already furiously planning the next one in NYC.

The "Dream Den" the night before the crowds arrived.

Things kicked off with a cocktail party at the Ace Hotel, where VIP ticket holders got to meet fellow attendees for the first time and mingle with speakers. 

Next, the party moved to the Rally venue at the Hudson Lofts for a special dinner set in what might possibly be the most beautiful setting the color millennial pink has ever adorned. 

Girlboss Rally attendees started lining up bright and early before the doors opened up at 8 a.m. #stylish

Attendees at the registration picking up badges and schedules.

Touch-ups ahead of getting new headshots. 

In the next room over, attendees got one-on-one consults on their websites from Squarespace reps, or started a new one from scratch.

Sophia kicks off the day: “We must write our own stories and define success on our own terms.”

#1 New York Times best-selling author Gabby Bernstein lit a fire under the audience with her talk “Commit to Something.”

“Remembering the love and magnitude of who I am is the key to the success I feel today,” she told the crowd. 

The audience sat rapt as Ellevest founder Sallie Krawcheck dropped knowledge about women in the workplace: “Research shows when companies have more women in senior leadership positions, they perform better.”

Entrepreneur, celebrity publicist and author Arian Simone shares her story of how she went from living out of her car for a year, to founding a successful marketing agency.

She shared her seven key steps to pursuing your dreams fearlessly and it was awesome.

Rachel Shechtman, owner and CEO of innovative retail space STORY, discusses her unusual model, taking risks, forming connections and the importance of storytelling in business. “The single greatest luxury is time,” Rachel told the crowd.

Takin’ a selfie break on a giant pink bean bag.

Bobby Hundreds, co-founder of JENNIFER, interviews Nicole Williams, founder of Breakfast With Alice; Peggy Noland, renegade fashion designer; Tuesday Bassen, illustrator and owner of Shop Tuesday; and Amel Monsur, Executive Creative Director of VICE, about creativity.

“The multiplicity of women has to happen. It cannot be just one version of us,” Monsur said.

Rachel Weiss, the Vice President of Digital Innovation and Entrepreneurship for L'Oreal, discusses the highs and lows of her 20-year-long career and what it takes to level up to the job you want.

“Story worrying about everyone around you. Think about your own journey,” she said.

The Colored Girl founder Tori Elizabeth waits to get her copy of #GIRLBOSS signed.

Comedian, writer and producer Whitney Cummings en route to the stage where she cracked up the audience talking career, relationships and dogs with Sophia.

The final panel of the day featured the creators of the Netflix series Girlboss. From left to right: Actress Britt Robertson, showrunner and creator Kay Cannon, Sophia Amoruso, and costume designer Audrey Fisher. 

Capping off the night with a much-deserved cocktail.

See ya at the next Girlboss Rally in NYC! Want to be the first to hear the details?

Sign up to our mailing list for early access. 

Update Aug. 22 11:58 a.m. PST: Article updated to include NYC rally information and adapt image captions.

Words: Deena Drewis
Photos: Chris Swoszowski