3 Natural Skincare Brands That Will Make You Glow
The female founders dish on their favorite products, plus advice on how they broke into the booming marketplace
In hindsight, it’s a little puzzling how long it’s taken us as a culture to begin to embrace natural products for our skin; after all, it’s the literal face we present to the world, and skin absorbs more than 60% of what you put on it. Still, the majority of personal care products contain harsh chemicals such as parabens, sulfates and phthalates, which can strip your skin of nutrients, cause irritation, and increase your risk for serious health problems like cancer and infertility. Luckily, the organic skincare market is bigger and brighter than ever. There are entire stores dedicated to it, stocked full delicious ingredients to choose from: coconut water creams, hydrating rose toners, and peach cypress serums, which naturally nourish, hydrate and protect your skin. But in this booming marketplace, where should you even begin? We checked in with the women behind three of our favorite natural skincare brands for tips on their favorite products, plus advice on how they got into the game:
One Love Organics
Founded by Suzanne LeRoux in 2010, the ECOCERT-certified One Love Organics is based on a simple premise: “Use only the highest quality, most effective ingredients that directly benefit the skin.” This includes its award-winning organic chia supercritical extract, as well D’Orientine S, an extract from date palm kernels that slows the effects of aging and decrease wrinkles. OLO’s Youth Preservation Serum is incredible—it’s made with sea algae, green tea, watermelon and jasmine oils, plus plant stem cells and D’Orientine S—and we also adore its multi-tasking wonder balm, which smells like vanilla and bright citrus fruits. It removes dirt and makeup, illuminates the skin, and turns mineral powder into a foundation.
“Formulating skincare is absolutely my passion and I did it for almost 10 years without pay or recognition because I just love to do it,” LeRoux told us. “[One of the most important lessons I learned was] to trust my instincts. I launched the brand in 2010 and there was little support or resources for natural, organic and plant-based skincare. People thought I was crazy, and if I had listened to any of them, OLO wouldn’t be where it is today. Entering the market when it was really new allowed us to have strength, valuable experience and proven products in this market today.
“Focus on your business plan and really explore every element of your business idea, from funding, distribution and pricing to your exit strategy—make sure you are prepared for everything that comes your way. I worked on my business plan for over a year, and it is a valuable road map that I still use as a reference today,” Le Roux says.
Paris-born Los Angeles-based Valerie Grandury founded Odacité after she was diagnosed with breast cancer and wanted to remove all toxins from her life. The brand blends “luxurious French skincare and green California living,” and uses the highest-quality ingredients to create potent products sans les toxins. We are obsessed with her fruit- and flower-based serums, such as the Pomegranate Rose Geranium Serum for hydration, Blueberry Jasmine Serum for cell regeneration, and Passion Fruit Orange Serum for revitalizing and illuminating dull skin. The Night Time Antioxidants Repair Serum also works wonders, stimulating collagen synthesis and plumping fine lines while you sleep.
“Odacité grew organically into a company. At first, I was just working with private clients, making custom formulations for their skin. After three years, the demand got so big it had to be taken to the next step and become a company. Find a business partner that completes you. Starting a company is filled with ups and downs, obstacles and big decision to take. Having someone you trust and who completes you helps you run ideas, take decisions and overcome obstacles,” Grandury says.
Hiroshima-born New York City-based makeup artist and beauty expert Munemi Imai co-founded MŪN after an illness motivated her to switch to pure products. The brand sources many of its healing botanicals from women’s co-operatives in Morocco, and the profits benefit Berber women. We love MŪN’s minimalistic and luxurious approach to skincare, and its Anarose Hydrating Rose Toner is essential. The toner balances and soothes the skin, and the combination of rose, jasmine and daisy extracts makes it feel as velvety as flower petals. We also can’t get enough of the Aknari Brightening Youth Serum, an elixir blended with prickly pear seed oil, argan oil and Bulgarian rose essential oil, which alleviates inflammation, lightens dark circles and activates collagen production.
“My business partner and I started as a self-funded company, so we started very small and both juggled another job to support our lives and the company simultaneously,” Imai explained. “What I learned from this experience is that it takes time for everything to grow. At times, things can be overwhelming and seemingly impossible to do, but the only way to make things happen is by doing them, one by one with patience, and to keep working toward goals, seek out advice and guidance, and never stop learning.”