How to Upgrade Your Couch and Bed (and be comfy AF in 2017)
They say home is where the heart is, where you hang your hat, where you can free boob it with impunity, that there’s no place like it etc., etc., and we totally concur; having a restful place to recover is integral to staying sane and being productive on your road to Girlboss-dom. And ICYMI, 2017 is pretty much upon us; what better way to start the new year than with upgrading to some luxurious-yet-reasonably-priced goods to lounge around on after a hard day’s work?
The last couple of years have brought about “industry disrupters” in a wide range of markets, which means we all get to reap the benefits of a highly competitive direct-to-consumer mattress industry, couch industry, linen industry, etc. Below, we’ve compiled a few women-run companies that are shaking things up in terms of the way we think about the things on which we rest our busy butts:
First things first, let’s give credit where it is due: It’s difficult to imagine what modern 20- and 30-somethings’ lives would’ve looked like the last few decades without the ubiquity of IKEA furniture. How many aspirant, budget-minded souls have made the haul out to one of the meatball-slinging madhouses at some point, or else inherited or bought second hand a Swedish puzzle-disguised-as-furniture piece along the way? So many. And while IKEA has been a game-changer in the marketplace by providing stylish, modern furniture at accessible prices, if the thought of buying another IKEA couch in the near future and facing one of those indecipherable instructional pamphlets is making you a little sweaty, Bemz might just be the godsend you’ve been looking for. Founded a more than decade ago by designer and Apple alum Lesley Pennington, Bemz fills a super niche market by producing fabric covers specifically designed to go on IKEA products: couches, chairs, footstools, bed frames. There’s a HUGE range of options, including a gorgeous new line of velvet finishes. Depending on the fabric choice and model, a cover can sometimes run close to the price of the original piece of furniture, but it’s way more earth-friendly than buying a new couch altogether, and it’s good to know that the option to switch up the look and feel of your couch with relative ease is out there.
If you are in the market for something brand new, Interior Define has quickly made a name for itself selling super stylish, customizable couches with excellent customer service. Founded in 2013, Marta Calle, the former president of Crate & Barrel, is at the helm as executive chairwoman, and her expertise has not disappointed. The website allows you to customize style, fabric, and legs, and the 3D model on the website gives you a super accurate idea of what the final product will look like, so no sweat about not being able to see it IRL. Sofa prices start at $1,100 and you can return your sofa for up to year for a $300 restocking fee (and if you return within 14 days, there’s no charge). And here’s a big bonus: They offer no-interest financing for up to 18 months for qualified applicants. Request five fabric samples for free to get started.
Founder and CEO Ariel Kay fell in love while she was on a trip to the Amalfi Coast, but not with a handsome Italian, as one might assume; rather, she fell in love with the sheets on her bed, which she says were the softest she’d ever come across. Fast forward a couple of years and Parachute has gone from slinging not only top-quality, eco-friendly bedding, but also towels, cashmere and alpaca throws, merino eye masks, and even their own laundry detergent. Products come in pleasing, neutral colors that make them an easy addition to any design aesthetic. Single flat sheets start at $50.
Founded in 2008, the Melbourne-based company started by Phoebe Yu specializes in bedding made out of organic bamboo lyocell fabric (or “vegan silk,” as the company puts it). Products range from sheet sets to duvets to towels, and their packaging and marketing seems squarely aimed at millennial women (lots of images of girls in well-lit bedrooms looking very relaxed and comfy, in other words, which is pretty effective in making you want to go to there; they’ve also got a cute frequent-shopper program called the “sleepover club”). Fitted sheets start around $50, and Ettitude offers a 60-day full-refund policy if you’re not about the bamboo.